Gary Austin

Creative Director / Art Director / Designer

Xbox - social

Forza Fuel created to engage and excite gamers across all social media channels. A series of challenges echoed the supercar driver experience throughout the tour.

66k gamers registered

3.6m views

37k Twitter conversations

417k Xbox.com visits

$1m revenue

This event that saw eight social media influencers given eight supercars and just four days to get from Bologna to Barcelona. The route followed sections of roads featured in the game.

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