B2B launch invite

Brief: Create an invite to the launch of the new Rolls Royce, aimed at trade and journalists.

Solution: Email to test drive the new model in Arizona. It including a customised smart phone cover that reflected the craftsmanship in every Rolls Royce  - leather, double stitching, unique fabrics and metal finish. Invitees would receive their customised mobile covers in a bespoke tube at the hotel in Arizona with an engraved key fob for the test drive.