Brief: Create Onetel sponsorship bumpers for the Channel 4 music hall of fame programme.

Solution: Created the Onetel band made of 6 backstage crew, each spot introducing a character mimicking their heroes Madonna, Kurt Cobain, Lemmy, Keith Moon, Tina Turner and James Brown. Including a 15 second introduction to the band and a 15 second end bumper which features a character from a famous quote.

We commissioned a custom-made Onetel logo shaped guitar for the Cobain character.