Home Insurance - with ID fraud cover

Brief: Promote the free ID fraud assistance cover included with Home Insurance.

Solution: Animated banner where stick men stole the type to relay the potential threat of identity theft.

Travel Insurance

Brief: Promote the award winning travel insurance with a discount.

Solution: Create a simple engaging mail pack that shows you never know what could go wrong once you've booked your flight.

Home Insurance - third off

Brief: Offer a third off discount with Home Insurance 

Solution: Create a simple series of communications that use the insurers worst nightmares to grab their attention.

Home Insurance - 12 for 9 months

Brief: Offer 12 months for the price of 9 on Home Insurance.

Solution: Using an annual calendar to instantly communicate the 12 for 9 months offer by removing 3 months payments from the year.

Car Insurance

Brief: Offer a price freeze for next years premiums.

Solution: 'Locking' in the price fix with a seat belt lock for the leaflet. Online we used rich media to create impact of a car reversing too much and then Direct Line put on the brakes for the price fix. Visual brand touches using the red button on the belt lock and red lights emphasises the Direct Line association.