At a time when more and more pictures are being taken on mobiles, Canon needed to establish a new space for themselves. This Global rebrand did just that and set Canon apart by establishing that no-one can tell a story like a picture from a Canon camera can.

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Under the strapline of "Live for the story", we encouraged customers to capture those moments that make life really special, that tell a story in just one image. 

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This versatile campaign worked seamlessly across all media and across every season and holiday. We simply encouraged people to share their story and enjoy others.