Brief: Create a social media campaign for the AA, highlighting what makes the service so good.

Solution: Taking extraordinary true stories from the public and bringing them to life in a story book visual theme. Publishing on Facebook, Twitter, Instagram and press ads.

All the stories are true, we didn't make any up.

Using #ithappenedtome across all platforms.

This 18 month campaign encouraged the public to send in their extraordinary real stories and participate in storytelling.

It involved creating the campaign from scratch, eveloving the look and feel, tone of voice and shooting a variety of scenarios.