Launch campaign for 4 new credit cards for the AA.

Project included naming, concept development and creating the look and feel.

Brief:
Create a campaign for the launch of 4 new credit cards for the AA backed by Bank of Ireland.

Solution:
With a crowded market and a lot of negative feeling about banks we created a simple and striking campaign that utilised the AA core brand benefit which built on trust. In a survey conducted by Y&R it was found that the AA was no.1 for most trusted brand.

Dual - 0% transfer and purchases
Refuel - fuel cash back
Zero - 0% balance transfer
Low rate - 7.9% balance transfer and purchases